Case Study

Niall Schofield

Personal Development Advisor

Project summary

First and foremost Niall wanted a clean and intuitive website but he also wanted to establish online authority as a FASD public speaker and policy adviser in Western Canada.

The Strategy

Using our custom website management system we created a SEO optimized website to serve as the foundation for our overall SEO strategy.


  • On Page Content Optimization.
  • 10 slow-drip Blog articles.
  • Social Profiles and Content cross-posting.
  • Google My Business Profile.
  • Internal cross-linking and Local Backlinking.

Proven Results

Niall’s website began ranking in the Google Search Results for his keywords within 4 weeks.¬† He now sits in the first page of Google’s Search results¬† for several of his targeted keyword phrases.


I was absolutely looking for a clean and concise website design for my small business but was more importantly looking for a company that could deliver better results in Google’s search rankings.¬† The Haswell team not only delivered this service but also educated me on the ins & outs of better ranking with Google!


Public Speaker & FASD Advocate