A quote in one visit, not one phone tag

The business had been known by word of mouth for years — clients who'd used the same cleaner for a decade and referred their neighbours. The website hadn't kept pace: a stock photo, a set of unexplained initials as the logo, and a “Get a Quote” button that opened a blank contact form.

New leads from search or referral had to describe their home over email and then wait for a callback with a price, sometimes a day or two later — long enough for a fair number of them to book with whichever competitor answered first.

There was also nothing showing the actual quality of the work. For a service that's entirely about trusting a stranger in your home, a site with no photos of finished jobs was asking for a leap of faith it hadn't earned yet.

A simple online review-request flow triggered after each completed job, since the business's best asset — client trust — had never been captured anywhere public.