Registration season on a site with none

Ironside runs three age-banded programs and a short, brutal registration window each season — spots fill within days once word gets out. The site described the philosophy well enough but had no registration mechanism at all: a PDF form, downloadable, meant to be printed and handed to a coach in person.

For parents juggling school pickup and their own jobs, a print-and-drop-off form is a real barrier, and Ironside was quietly losing families to programs at other clubs that let you sign up from a phone during a lunch break.

There was also no visibility into who the coaches actually were — a real concern for parents entrusting a child to a new program, and one Ironside had no way to address without a lot of reassurance during a first phone call.

A waitlist toggle for each program that activates automatically once registration fills, since the previous system had no way to capture demand once the paper form ran out.