Two audiences, one confused homepage

A property management company's website has to do two very different jobs at once: help a prospective tenant find and lease a unit, and convince a property owner to trust Meridian with their asset. The old site blurred both into one vague “Reliable Property Management” message with a single Learn More button.

There were no available units listed anywhere, which meant every rental enquiry started as a phone call asking what was even open. For a business competing with listing sites that show real units with real photos, that was a serious disadvantage.

Existing tenants had no self-service options — rent payment, maintenance requests and lease documents all ran through phone calls and paper, generating a steady stream of office work that a portal would have absorbed.

A maintenance-request tracking view inside the tenant portal so tenants can see status without calling to check — the single most common reason for inbound calls before launch.