Dominate World Gym · Health & Wellness

High-energy brand, template-issue site

Dominate World Gym built a genuinely intense, motivating brand — and then ran it on the exact same reseller template shared by a pest control company and two contractors across town. We gave it a site with the same energy as the gym floor.

Role: Brand refresh, website redesign, build
Year: 2025
Deliverables: Identity refresh, responsive site, class schedule, membership plans, trainer profiles

The Dominate World Gym homepage shown on a laptop and a phone, a photograph of a member lifting weights with the headline Empowering Your Fitness. — A genuinely intense photo, undercut by the same generic template chrome running on half a dozen unrelated businesses in the area.

The problem

Dominate World Gym had built an identity around intensity — the name says it — but the site itself was the same franchise template running underneath a pest control company, a roofer and a plumber, right down to the identical accessibility icon and chat bubble in the same corners. For a brand selling high energy, that generic chrome was a mismatch nobody had caught.

There was no class schedule visible anywhere, despite the gym running a full weekly roster of strength, HIIT and spin sessions — members had to check a separate app or ask at the front desk, and prospective members had no way to see the schedule before joining.

Membership pricing wasn't listed either, and neither were the trainers, leaving both major purchase decisions — which plan, and who you'd actually be training with — unanswered on the one page meant to convert a visitor into a member.

The approach

Three moves, in order.

Build a site with the brand's own intensity

A bold black-and-red identity replaced the generic template shell, giving Dominate a look that actually matches the name and the energy on the floor.

Put the full week on the page

A class schedule showing strength, HIIT and spin sessions across the week lets a prospective member see exactly what they're joining before they ever walk in.

List the plans and the trainers

Membership tiers with real pricing and trainer profiles with specialties answer the two questions that actually decide a sign-up.

The work

What we built.

The new homepage

The new Dominate homepage on desktop and mobile: a red and black photograph of an athlete mid-lift under an enormous headline reading No easy reps. — The homepage, finally matching the floor it sells. Class times surface as chips along the bottom edge.

The class schedule page on a black background: a weekly timetable grid with days as columns and time slots as rows, showing Strength, HIIT and Spin classes across the week in red. — The full week, visible for the first time — no more checking a separate app just to see when spin class runs.

The membership plans page: three pricing tier cards for Basic, Premium and All-Access on black, each with a price in red and a bullet list of perks. — Real pricing, three tiers, no more guessing what a membership actually costs.

Trainers with names and specialties, replacing a page that never mentioned who actually runs the sessions.

Also delivered

A class-capacity indicator on the schedule so members can see which sessions are filling up, since popular strength classes had been routinely over capacity with no visibility until someone showed up.

Results

First quarter on the new site.

+62%

New memberships started online

+41%

Class page views before joining

−18%

Front-desk calls asking about the schedule

Site that finally matches the brand's own energy

“Our whole brand is intensity and our website looked like a dentist's office. Now people see the actual class schedule and the trainers before they join, and that's exactly the confidence a new member needs.”

Tyrell BanksOwner, Dominate World Gym

Figures are illustrative of the outcomes this engagement was designed to produce and are shown here for portfolio purposes.

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