Beni Shen Burger · Food & Beverage

A menu that only existed as a banner ad

Beni Shen Burger had real personality — a bold, playful brand and burgers worth the drive. The site was one promotional banner image, no menu, no locations, no way to order. We built the actual restaurant the brand deserved.

Role: Website redesign, UX, build
Year: 2025
Deliverables: Responsive site, full menu, location finder, catering request flow

The Beni Shen Burger homepage shown on a laptop and a phone, a bold yellow-and-red promotional banner with a burger photo and a limited-time offer badge. — A great promotional image, and nothing behind it — no menu, no locations, no way to actually order a burger.

The problem

Beni Shen Burger had grown to three locations on the strength of its food and its personality — a loud, playful brand that stood out from every other burger spot in the area. The website hadn't kept up: a single promotional banner image with a discount badge, and nothing else. No menu, no hours, no locations.

A hungry customer searching for the restaurant online found an ad, not a way to decide what to order or where to go. For a multi-location business, that gap was actively costing orders to competitors whose sites at least listed a menu.

Catering, a growing part of the business fuelled by the brand's popularity at local events, had no presence at all — every catering order started as a DM or a walk-in conversation, with no packages or pricing to point people toward.

The approach

Three moves, in order.

Build the menu the banner never had

A full menu with photos, descriptions and prices replaced the single promotional image, giving the brand's personality something real to back it up.

Make it easy to find a location

A map and location list with hours for all three spots replaced the total absence of location information on the old site.

Turn catering into a real request

Burger Bar, Family Pack and Office Lunch packages give catering customers something to choose from instead of negotiating from scratch over a direct message.

The work

What we built.

The new homepage

The new Beni Shen Burger homepage on desktop and mobile: a vivid yellow gradient reading Worth the napkins, beside a stacked burger shot. — The homepage the brand always deserved, with the food shot at the size it warrants and an order action that goes somewhere.

The menu page: a three-column grid of burger menu cards, each with a photo, item name, description and price. — A real menu, matching the brand's bold personality — replacing a single promotional banner that was the entire old site.

The find a location page: a stylised city map with three pinned locations, beside a list of location cards with address and hours. — Three locations, finally listed with hours — information the old site never provided at all.

The catering for your event page: a form with event date, guest count and a package dropdown for Burger Bar, Family Pack and Office Lunch, beside a photo of a burger platter spread. — Catering with real packages, replacing a system that ran entirely on direct messages.

Also delivered

An order-ahead link per location for pickup, since a large share of lunch-rush traffic was walking in cold with no way to skip the line.

Results

First quarter on the new site.

+87%

Menu page views before ordering

+52%

Catering requests submitted with a package selected

2.6×

Location page views across all three spots

Menu that finally exists somewhere other than in-store

“We had all this personality and nowhere for people to actually see what we serve. Now the menu does the selling before anyone walks in, and catering stopped being a DM negotiation every single time.”

Beni ShenFounder, Beni Shen Burger

Figures are illustrative of the outcomes this engagement was designed to produce and are shown here for portfolio purposes.

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