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Everybody knows that your business and customer flow will suffer if your website doesn’t appear in the top half on a Google search engine result page. We have compiled five ways to improve your website’s ranking and SEO.

Increase the quality of your content and increase its length

High-quality text and content are important ranking factors for websites. This means that the content must be easily readable, grammatically sound and truly interesting.

It’s not enough to have just a few hundred words. Some of the top-ranking websites have more than a thousand words per site, but we believe that at least five hundred is safe. This can help you improve your site’s quality and rank.

Regular, Relevant Content

You need to make sure that you have a lot of quality content. Also, it is important to prioritize regularly publishing relevant content. It is not enough to just have a lot of information and articles.

Regular updates are necessary to keep your content current and add new elements. Google and other search engines will use this information to tell you if your site is valuable and relevant, and not completely outdated.

You can also vary your content. Text, images, infographics and animations are all possible. You can create a variety of useful, relevant and interesting content.

Metadata Is Key

Metadata is information that you provide about the various elements on your page. Search crawlers won’t be able to find all elements of your page without it. Your site will also not appear as attractive on search engine results pages.

These include title metadata which appears at the top of the browser window as well as on the SERPs (search engines results pages), description metadata which is displayed as a preview of the page on SERPs and keyword metadata.

These are all great tools for boosting your site’s rank, but you don’t have to worry, there is plenty of information online and guides to help you get it right.

The power of links

The humble link is the most powerful tool in an SEO expert’s arsenal. It can be a backlink to another site that boosts your authority or simply links to pages in your content.

Use of links on your website will tie everything together, encourage visitors to reach where they need them, and possibly boost your ranking.

Rapidity

You should also consider the site’s overall speed. There are many plugins and tutorials that will help you improve and speed up WordPress.

Speed is a known ranking factor. It also has a significant bearing on bounce rates. Make sure you are on top of this.