SEO is very important if you want to land on Google’s first page.  Before starting SEO you must spend some time researching the topic you are writing about, finding the best keywords, and delivering quality content.

Keep Your Writing Simple And Uncomplicated:

For some reason, there are people who seem to think that using complicated, archaic words will make them seem more intelligent and professional.  In truth, readers will not understand what the heck you are talking about and you will come across as a complete and total snob. You want your readers to get something from your writing, they are not sitting in front of their computer with a thesaurus tucked under their arm nor do they want to.

Don’t Confuse Your Opinions With Facts:

You can use opinions in your writing but do not confuse opinions with facts.  Facts are backed by science while your opinion is just that, an opinion.  If you are writing about a topic you know quite well and want to add an opinion, make sure you let your readers know it’s only your opinion, not fact. Be careful when stressing an opinion that you don’t come across as insulting or derogatory, you will wreck your reputation and readers will turn away.

Show Caution With Keywords:

The days of keyword stuffing is a thing of past and unacceptable by Google.  Even though keyword stuffing might rank your content a little higher for a short period of time, your readers will not find any natural flow or quality in your article.  At some point, the Google Bot will drop you back to page two or even lower.  Choose your keywords properly and use them sparingly throughout your article.

Only Write About What You Know:

If you do not understand a topic then don’t write about it.  We have all, at one time or another, read articles that made absolutely no sense.  If you do not have the knowledge needed to write an article about the surface of the moon, why would you try writing an article on the subject?  Thanks to the internet, there’s practically nothing you cannot research and learn about.  If you feel you need to write an article on a subject that you don’t know much about, do as much research as possible to become familiar.  Look for articles that are easy to understand and easy to digest, your article will depend on how much you have absorbed.

Check Your Grammar & Spelling:

Readers are not going to accept an article that’s loaded with poor grammar or misspellings, and you will look very unprofessional.  When you have finished writing, go back to the beginning and read it over.  You would be amazed at how many errors you will uncover and sentences that don’t make any sense.  Anyone who writes knows that misspelled words can escape them so it’s a good idea to rely on a grammar/speller tool to go over it.  Have you ever written an article using the word “their” instead of “there”?  Small mistakes can be easily overlooked and a good checker tool can serve as a second set of eyes.  That said, you are the final word on your article.  Keep in mind, grammar checkers are only software, you might have a sentence that makes perfect sense but the software wants to change it.  You have to make the final call.

Don’t Link To Inappropriate Sites:

You do not want to link to sites that might be loaded with viruses, are unethical, or provide really poor content.  If you do, you will be penalized by Google because your readers are being led to a site that is just bad news.  Always research sites ahead of time so you will find those that are good quality and will allow you to get benefits from the backlinks.  Also, make sure that the links pointing back to your site are high in quality as well.

In Conclusion:

As a beginner, you should research as much information as possible regarding SEO.  There are many rules that must be in place and it’s really easy to make mistakes.  When using SEO the right way you will see your ranking grow, not buried in the sand.  We all make mistakes and you will too but, hopefully, you will learn from your mistakes and not repeat them.  Many learning curves come from discovering our own mistakes.