Clutch recently found that 46% had no website among the 350 small businesses it surveyed. 22% of these businesses said they don’t plan to have a website in the future. This could be due to lack of knowledge, cost, and social media presence.
If any of these scenarios apply to you, remember that not only are websites more important than ever, but it’s also much easier than ever for you to make one.
Why Your Company Needs a Web Site
Any company that is growing must have a website. An online presence is essential to reach potential customers in this digital age. It’s a place where customers can find reliable information, and it is where your business can be distinguished from the rest.
Businesses don’t believe they need a site because it isn’t relevant to their industry or business. A website is beneficial for any business, regardless of industry.
Online Presence
Technology is always evolving and consumers require an easy way for them to find your business. New customers can find you and your business in seconds with over 3 billion Google searches per month.
Your website will always be accessible to them, 24 hours a days, 7 days a semaine. Your website will do all the work while your business and brand are built.
- Information for customers
A major part of any business is updating customers with information about hours of operation, specials and other important details. Customers want to know the status of your business and what it is doing. These customers could miss out on holiday closing information or sales because 26% of adults don’t use social networking sites.
Your website should contain your contact information. This will ensure that customers are able to trust you and return in the future.
This information will allow you to concentrate on your business and not be distracted by phone calls about holidays or specials.
- Ecommerce
Consumers are increasingly interested in online sales. Customers desire to be able to order a product online and have pricing information at their fingertips.
The US will account for more than half of all ecommerce sales in 2018, according to US mobile phone and tablet sales. Forrester predicts that the total US online retail sales will reach $414 billion in 2018, or 11% of all retail sales. (Forrester).
- Affordability!
According to the study, 30% of small business owners don’t have a website. A website can help you market and increase your online sales.
Website plans starting at $5.99 per month are affordable and can be used to pay for the entire cost of your website.
- Reach global
You don’t have to limit your marketing efforts to local markets when you can market worldwide. Websites are the best way to reach customers around the world. Your website can help you build a brand and communicate a consistent message.
Why not sell your goods and services in other countries? A website will allow you to market to potential customers from far away.
A website is the best way for potential customers to access a digital product.
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