Selected work — Accounting & finance
Accounting, finance and legal
Practices selling judgement rather than a product. The site has to carry the credibility the principal would normally establish across a desk — and do it before anyone has agreed to a meeting.
01
Making the first call easier to make
02
Built for the six weeks that matter most
03
Onboarding that starts before the first call
04
A firm with no name on its own website
05
Selling judgment, on a site with none
06
Picking a lawyer off a stock photo
07
Choosing mediation over a lawyer, blindly
08
A security firm that looks like it has nothing to hide
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